The government intends to ban puppy farms. Why is that good - but also very scary?

This campaign was created in memory of Betty, a puppy farm reject who sadly passed away on Christmas Eve. In her memory, grief was channelled into something positive — a commitment to help ensure future generations of dogs are born into safer, kinder circumstances.

The campaign was founded by Beverley Cuddy, editor of Dogs Today for over 36 years. Beverley has been involved in many successful dog welfare campaigns, including playing a key role in Lucy’s Law, which removed puppies from pet shops.

This initiative builds on decades of experience, with one clear aim:
to put dogs first — from the very beginning, and for life.

The Government recently announced they intend to ban puppy farms - we want to be in the room when new legislation is discussed - so we can make sure what is intended is actually achieved!

We think that the general public probably currently has no idea that vile puppy farmers are totally legal and licensed.

We're not totally convinced that the Government was fully aware of own its role in encouraging puppy farming to thrive when it made its announcement.

We want to change that - by forming the Union of Great British Breeders — a calm, credible, ethical voice for dogs, mums, and puppies. A collective to agree to a logical charter that makes best practise clear and gives every dog the best possible start in life.

Our £10,000 starter goal allows us to formally launch and would help amplify this campaign so it reaches every dog lover in the country. Every pound beyond that helps us go further, faster.

This campaign is for everyone who believes dogs should only be bred with care, knowledge, and love — and a safety net should things go wrong.

Dogs are family members, and they should never be treated like commodities.

Those who bring new lives into this world should do everything possible to ensure they have the very best chance of leading happy, healthy, long lives being loved companions.

Breeders need to provide a safety net of lifelong help and support to prevent contributing to the scary numbers of unwanted dogs in council pounds and rescue centres.

We think it is shocking that this type of ideal dog breeder has been unfairly persecuted by poorly drafted legislation and overzealous planning departments!

These caring people should be recognised as the preferred way to breed dogs ethically - they certainly should never have been forced to get rid of their beloved older dogs by state-backed legislation!

The current system has legalised and legitimised what you and I know to be puppy farms - and made very many ethical dog lovers choose to give up ever breeding again.

We all need to speak up soon or all that will be left will be the puppy farmers and the scammers. They will just breed more and more dogs.

We keep getting poorly drafted legislation from academics and well-meaning charities with no practical experience of how dogs should ideally be bred.

Rescues are now so overwhelmed they're in crisis, and the public constantly face heartbreak from buying unhealthy, badly reared dogs from people who only ask "how are you going to pay".

It's hard for puppy buyers to identify the good breeders as licensing is not the mark of quality it should be.

We aim to bring all dog lovers together to form the Union of Great British Breeders.

Let's give dogs a far better start - if we do, much fewer will end up unloved in pounds and in over-full rescues.

This campaign is not just for breeders.

It is for:

• Dog lovers and families
• Ethical breeders who love their mums and pups
• Breed clubs and canine groups
• Trainers, groomers, and dog professionals
• Dog-friendly businesses
• Anyone who believes dogs deserve the very best start in life
  
  

You do not need to breed dogs to support better outcomes for them.

Funds raised will be used carefully and transparently to:

• Formally establish the Union of Great British Breeders
• Obtain legal and governance advice so the Union is set up correctly
• Create clear, accessible communications for dog lovers and professionals
• Build a credible platform that represents dogs, mums, and puppies
• Support a united, positive voice for ethical breeding in the UK
• Ensure lived experience is part of future conversations about dog welfare
  
  

This is about building something lasting — not loud, not extreme, but grounded, responsible, and dog-centred.

 How you can help

• Donate if you’re able — no amount is too small
• Share this campaign with other dog lovers
• Tell clubs, groups, and dog businesses about it
• Help create a kinder, more balanced future for dogs

How this campaign started:

Betty was a puppy farm reject who sadly passed away on Christmas Eve after a life of being adored. In her memory, we channelled our grief into creating a positive initiative aimed at ensuring that all future generations of dogs will not born into breeding slavery.

By Christmas Day 2025, a Facebook groups had been created, and within a few days, more than 1000 self-identifying ethical small breeders had joined.

If all dedicated dog lovers unite, we can make 2026 the year when dogs are finally no longer legally exploited. Dogs are family; they genuinely deserve to be treated with love, respect, kindness, and in safe, caring hands.

Let's make it happen—please get involved!

Don't let the Government back down on their promise to end puppy farming.

Let's secure a seat at the table so we can tell them what needs to happen to create a safer, kinder world for our best friends, the dogs.